What is Strategy-in-Residence?

Strategy-in-Residence is a newsletter exploring the changing nature of aspiration, and how this is shaping experience, design and brand activity.

About Max Reyner

Max Reyner is a brand consultant and strategist, specialising in the premium and luxury sectors.

Throughout his thirteen-year career, Max has worked with some of the world’s most successful hospitality, retail and lifestyle brands, enabling them to further their position and desirability among discerning audiences.

With a practice that combines design strategy, customer insight and narrative development, Max helps clients define their point-of-view so they can confidently make decisions about investments, brand activity and creative output.

Max lives and works in South London.